Skip to content

Free shipping when you spend £40 or over.

News

The Art of Fragrance – A Quintessential Guide to Selecting Your Signature Scent for Every Moment

by Syed Ali 25 May 2025

The gentle waft of an exquisite perfume can transform an ordinary moment into something rather extraordinary. Whether you’re preparing for a wedding, heading to an important business meeting, or simply enjoying a casual weekend brunch, the right fragrance can serve as your invisible accessory, making a lasting impression without saying a word.

Understanding the Language of Scents

The world of perfumery is rather like a sophisticated orchestra, where different notes play together in perfect harmony. As someone who has spent countless hours in perfume boutiques across London’s Bond Street, I’ve learned that understanding these basic elements is crucial for making an informed choice.

The Three-Tiered Pyramid of Fragrance Notes

  1. Top Notes (Head Notes)
    • First impression
    • Last 15-30 minutes
    • Usually citrus, light florals, or fresh herbs
  2. Middle Notes (Heart Notes)
    • Emerge after top notes fade
    • Last 2-4 hours
    • Often floral, fruity, or spicy
  3. Base Notes
    • Final and longest-lasting
    • Can last 4+ hours
    • Usually woody, musky, or vanilla

Thanks for subscribing!

This email has been registered!

Shop the look

Choose options

BTG Perfume - Discover the Best Fragrances for All
Sign Up for exclusive updates, new arrivals & insider only discounts
Edit option
Back In Stock Notification
Compare
Product SKU Description Collection Availability Product type Other details

Choose options

this is just a warning
Login
Shopping cart
0 items